Demi Lovato Joins Merz Aesthetics' 'Beauty on Your Terms' Campaign as XEOMIN Brand Partner!

Merz Aesthetics, the leading medical aesthetics business globally, is thrilled to announce its collaboration with award-winning actor and musician Demi Lovato as the newest brand partner for XEOMIN. This partnership marks the latest extension of Merz Aesthetics' groundbreaking 'Beauty on Your Terms' campaign, which aims to redefine traditional pharmaceutical marketing strategies.

Launched in August 2022, the 'Beauty on Your Terms' campaign seeks to introduce XEOMIN, an FDA-approved double-filtered anti-wrinkle injection that temporarily enhances the appearance of frown lines, to a younger adult audience who are new to the injectables category. The campaign empowers individuals to embrace beauty on their own terms and challenges societal beauty standards.

Demi Lovato, a strong advocate for authentic self-expression and self-care, will be seamlessly integrated into the campaign across various channels, including marquee cultural events that attract a discerning, aesthetically focused audience at the intersection of music, beauty, and fashion. Additionally, campaign content featuring Demi Lovato will be showcased on her social media platforms, highlighting how XEOMIN has become an integral part of her skincare treatment and beauty regimen, encouraging openness and transparency.

"The 'Beauty on Your Terms' campaign truly resonates with me because I have always believed in the importance of staying true to oneself and embracing choices that contribute to looking and feeling like the best, most authentic version of yourself," expressed Lovato. "Part of that involves being mindful of the products we choose to use. XEOMIN allows me to maintain a natural appearance that I love, without unnecessary ingredients."

Demi Lovato is a GRAMMY-nominated musician, actor, advocate, and New York Times best-selling author. Initially recognized for her onscreen talents, Lovato quickly rose to musical stardom. From the powerful ballad "Skyscraper" to the unapologetic anthem "Sorry Not Sorry" and the enduring queer anthem "Cool for the Summer," Lovato's genre-blending approach has infused pop, R&B, rock, soul, and more. With eight original studio albums, all debuting in the Top 10 of the Billboard 200, Lovato has amassed over one billion streams on Spotify for four of her albums. Recently, Lovato released her album REVAMPED, featuring rock versions of her hit songs, which soared to the top 10 of Billboard's Top New Albums Chart, aligning with her previous releases.

Patrick Urban, President of Merz Aesthetics North America, stated, "Demi Lovato, as one of the most significant global sensations of her time, embodies the essence of 'Beauty on Your Terms' by staying true to herself both inside and out. We are delighted to welcome another inspirational artist to our campaign, particularly someone who has tirelessly advocated for self-care and empowered individuals to live authentically in every aspect of their lives."

To learn more about XEOMIN and find a provider near you, visit XeominAesthetic.com, where you can access the Find a Provider tool. You can also sign up for the Xperience+ Loyalty Program at xperiencemerz.com to receive instant and future rewards on XEOMIN and other Merz Aesthetics treatments at your preferred practice.

Stay updated with the latest news from Demi Lovato by following @XeominAesthetic on social media.